E-mail Marketing

E-Mail Marketing is a set of communication activities online and use e-mail to convey commercial information to marketing database . Today, E-Mail Marketing is the most used application online. Vertical Adv uses email as a channel to reach the single user (one-to-one marketing or direct marketing) with a dedicated message.

To reach effective e-mail marketing it is essential to evaluate the quality of the Database and its Profiles.

The main macro Profiles and Target of Database Vertical Adv:

> 307.000 PROFESSIONALS PROFILES

> 120.000 PROFESSIONALS PROFILES

> 110.000 ARCHITECTURE PROFILES

> 52.000 LIFESTYLE PROFILES

> 4.500 CHILDHOOD PROFILES

The strengths of the E-Mail Marketing Vertical ADV campaigns:

Database Quality(Email of individual users, recording Opt-In for all subscribers, constant operations of cleaning and updating)
Creativity for the Messages used
Tracking Technology(STATISTICS and analyze all the results: number of items, number of message readings, number of clicks on communication and access to the landing page, number and results generated by the communication).

Vertical Adv plans and communicates to individual databases and portals as well as to the entire network, it ensure to customer two communication ways: Newsletter Sponsorship to portal of interest or it plans an exclusive and dedicated communications (DEM-Direct Emailing).